In Shot believes it is essential to be able to successfully evaluate product placement in terms of media return and value. In our assessment we take into account both the quantitative and qualitative parameters. In Shot has developed what we believe is the most consistent methodology available to date.

The quantitative analysis is based on the audience volume across the various entertainment media and a monetary value determined by the average cost-per-thousand (CPM) contacts. The qualitative analysis, on the other hand, is determined by the media quality through which the entertainment program is aired as well as the quality of the on-screen product and brand exposure.

Together, we believe, these references create the optimal equation with which to calculate the media value of entertainment media exposure. Whether your brand is placed in film, television or gaming, your brand will always be measured by In Shot’s dedicated market research team to ensure the highest standards of accountability and measurement on your ROI.

Media Valuation and Audience Measurement Links:

Visible Measures
Repucom
Nielsen Media Research Australia
Informbd
AGB Group
OzTAM